Mrs. Anandi Sanjay Lohar, a resident of Subhash Nagar, Kolhapur, Maharashtra, has been running a Kolhapuri chappal manufacturing business for the past 27 years. Three members of her family are involved in the enterprise, which manufactures 8–9 varieties of Kolhapuri chappals. The business sources raw materials from Miraj and Sankeshwar to manage production costs, while the finished products are sold through the family’s retail shop on Tarabai Road, Kolhapur, and at exhibitions organised under UMED with support from the Kolhapur Municipal Corporation.
Mrs. Lohar also serves as the President of her local Self-Help Group (SHG), where she promotes women’s entrepreneurship and community participation. Her enterprise generates an annual income of approximately ₹3,00,000, providing a stable livelihood for her family.
She received an orientation on digital marketing and learned how digital platforms can be used to promote her products and expand her customer reach. She has applied to become a SoochnaPreneur and expressed her interest in using her digital skills to support and provide services to people in her community. She is also expected to take on a Master Trainer role under the programme in the coming year.